While the lines between being at work and off-work continue to blur, I find myself a bit annoyedby the occassional cute kitten pictures that show up on LinkedIn.
LinkedIn, is a web service designed for professionals, it has a unique approach to information and to content; quite different than any other social network. Even though it is a social media networking site that, on paper, is not unlike Facebook, in practice, it serves different goals and uses an unique approach to help its users reach goals. There are certain benefits to LinkedIn that you may never effectively realize with Facebook or Twitter. These include connecting with potential business partners in an environment that encourages working together to achieve the common goal of success.
Facebook vs. LinkedIn
Facebook, on the other hand, is an awesome platform for connecting with consumers and sharing information about your brand on a wide scale. This lets you build your visibility and create a more successful company image. Facebook and Twitter are loaded with kittens, puppies and babies, all ofcoucourse are adorable but not very helpful if you’re looking for a job, a new business partner,a contractor, or a consultant.
If you own a business or you are responsible for the marketing strategy of a larger firm, chances are that you have developed a keen interest in LinkedIn, Facebook and a handful of other social media websites. Each of these has its own share of success stories, with certain businesses blooming as a result of their smart social media campaign. Although these web services offer a great deal to the savvy businesses, they do not always make clear the method by which those rewards can be achieved. This leaves many people in a quandary, asking themselves: Which one of these social networks should I focus my energy on?
Don’t Put All Your Kittens in One Basket
The first important thing for any business on social media to understand is that need multiple platforms. Although some businesses have millions of Twitter followers and others get the most action on Facebook, these differences are only surface-level phenomena. It’s important to tailor your content for each platform. The fact is that your brand needs to be equally active on these social media networks, while keeping carefully in mind the differences between them and the audiences they represent. LinkedIn has a very different audience than Facebook, for instance, and in order to truly benefit from either it is necessary to capitalize on both.
Synchronizing Your Social Media Strategy
It can be helpful to think of LinkedIn as an application that can be used to meet specific goal and of Facebook as a platform for sharing, communicating, and building other applications on top of. In order to see your business become the runaway smash hit success that you surely want it to be, it is necessary to synchronize the benefits of both in a targeted manner. That means using LinkedIn to network with business connections, such as suppliers, distributors, potential employees or clients, and using Facebook to maximize your brand visibility and awareness. If you create enough hyper-sharable content on Facebook, your LinkedIn activity will rise as a result, even though the web service itself has very little support for viral content sharing.
So in the end, aaaaah Choooo… please keep your cat over on Facebook and bring your business side to LinkedIn.