Understanding Why Your Local Business Needs Both Online and Offline Marketing It's imperative for business owners to realize how the marketing landscape has changed in the past few years. In some cases newspapers have cut paper circulation to just weekends, or out entirely. Smartphone and tablet technology has given the power of computing and internet search to those who normally would not be interested. Offline businesses need to market both online and offline for one reason: You need to be … [Read more...]
Local Marketing and Advertising Opportunities
If you have a bricks and mortar business, or you want to attract local customers to your home business, it is important to understand what type of local marketing and advertising opportunities exist so that you can choose among them based on your budget and desired results. Local businesses are fortunate today because so many opportunities are available to them to put their marketing on a new level that didn't exist just a decade ago. First let's look at traditional marketing and advertising … [Read more...]
How to Market to Local Customers and Recognize the Ones You Already Have
Are You Struggling with How to Market to Local Customers? Businesses are becoming more interested in how they can reach local customers. This is something that can be done online and is not as difficult as you think. Many potential customers are beginning to use the internet to do local specific searches before actually doing business with anyone. People want to have a general idea of what is offered by a business before they actually decide whether or not they really want to learn … [Read more...]
10 Ways to Find More Customers ~ Locally
Are you Wondering How to Find More Customers for Your Local Business? Getting new clients & customers is a very important aspect to keeping any business going long term. Marketing never ends, and having a nice stream of new leads flowing through the doors is imperative. Today, local resources to find new customers exist both online and offline. However, as with any plan it's important to understand who your target audience is, so that you can best target your audience via all the methods … [Read more...]
What Hyperlocal Marketing Is and How It Benefits Businesses
Local community marketing is an essential element in marketing your business. It's important to first develop a plan by getting to know your target audience, finding more than one marketing channel that works, and then rinse and repeat. Five really useful hyperlocal avenues to market your business are: 1. Newspaper advertising - Not only can you advertise in your local paper, you can also use your local paper to participate with your community. When someone announces an … [Read more...]
Five Marketing Mistakes to Avoid
Five Marketing Mistakes to Avoid Did you know that the majority of businesses fail within the first couple of years? These businesses don't necessarily fail due to a bad idea, but usually due to poor management and not enough marketing to allow them to find their audience. If you don't have an audience you simply can't sell your stuff. In the book, Never Get a Real Job by Scott Gerber, he discusses your life burn rate "Every day that you don’t make money is one more day you’ll be unable to … [Read more...]