Understanding Why Your Local Business Needs Both Online and Offline Marketing It's imperative for business owners to realize how the marketing landscape has changed in the past few years. In some cases newspapers have cut paper circulation to just weekends, or out entirely. Smartphone and tablet technology has given the power of computing and internet search to those who normally would not be interested. Offline businesses need to market both online and offline for one reason: You need to be … [Read more...]
Local Marketing and Advertising Opportunities
If you have a bricks and mortar business, or you want to attract local customers to your home business, it is important to understand what type of local marketing and advertising opportunities exist so that you can choose among them based on your budget and desired results. Local businesses are fortunate today because so many opportunities are available to them to put their marketing on a new level that didn't exist just a decade ago. First let's look at traditional marketing and advertising … [Read more...]
How to Market to Local Customers and Recognize the Ones You Already Have
Are You Struggling with How to Market to Local Customers? Businesses are becoming more interested in how they can reach local customers. This is something that can be done online and is not as difficult as you think. Many potential customers are beginning to use the internet to do local specific searches before actually doing business with anyone. People want to have a general idea of what is offered by a business before they actually decide whether or not they really want to learn … [Read more...]
How to Get Found on Google+ Local Pages
Are You Wondering how to Get Found on GOOGLE Local Pages? When using online methods to be found locally, it's important to know about all the various methods that can ensure that you do get found. In the old days, the Yellow Pages was the common way to find a local business. Today, it's Google. Most Google searches result in offline purchases, so it is a very powerful local marketing method that your business can take advantage of. What's really awesome is that local search results are … [Read more...]
10 Ways to Find More Customers ~ Locally
Are you Wondering How to Find More Customers for Your Local Business? Getting new clients & customers is a very important aspect to keeping any business going long term. Marketing never ends, and having a nice stream of new leads flowing through the doors is imperative. Today, local resources to find new customers exist both online and offline. However, as with any plan it's important to understand who your target audience is, so that you can best target your audience via all the methods … [Read more...]