One of the largest expenses and the most time-sucking activity you'll ever experience as a business owner is marketing. Marketing will take up more time and money than any other activity that you do. Thankfully, today there are some low-cost ways to market your business and one of them is social media. However, you'll still have a time component involved, even though it won't cost a lot of money. There are many different types of social media available to try your hand at social media … [Read more...]
Why Social Media Is Not Enough
Why Social Media Is Not Enough Many small business owners are tossing their websites and creating social media pages instead. They figure it's easier, costs less, and will work just as well as having a website. The problem is, they couldn't be more wrong. Social media isn't enough to create real progress in a small business. You still need a website. You Own Your Website The fact is, you don't own any social media account you have. You probably don't even own the content on it. Take a look … [Read more...]
8 Tips to Expand Your Network Using LinkedIn
One of the reasons to join any social media network is to increase your reach to new prospects and widen your circle of influence. LinkedIn.com makes it really simple to expand your network by simply using the tools they have available to both free and premium account users. With over 225 million users and growing, you can't miss out on using LinkedIn to grow your reach and expand your network. Here are 8 Tips to Expand Your Network Using LinkedIn. 1. Know Your Target Market It's important to … [Read more...]